The role and design points of gift packaging

The role of gift packaging

Gift packaging is the packaging of products by companies for various festivals to achieve the purpose of promotion, so gift boxes are very important for product value-added and sales. Gift boxes are divided into paper gift boxes, wooden gift boxes, plastic gift boxes, transparent plastic gift boxes, aluminum gift boxes, and tinplate gift boxes according to their materials. According to the product type, it can be divided into tea gift packaging, native product gift packaging, etc.

People rely on clothes, and beauty depends on bright makeup. The same is true for all kinds of products. In addition to good quality, they also need to have suitable and tasteful and exquisite outer packaging. Especially in the brand era, gift boxes and outer packaging are not only stored and kept fresh and moisture-proof. It is more beautiful to improve brand awareness and added value. It can be imagined that in today's commodity economy era, when the final consumer chooses tea gift packaging.

When it comes to products, in addition to paying attention to the product, it also pays attention to the outer packaging of the product. For example, in tea, native products, bird's nest, Cordyceps and other products suitable for gifts, a customized and tasteful eye-catching product packaging gift box, in addition to being able to Let consumers like to increase sales, and it can make the value of goods appreciate several times. Gift packaging can achieve the purpose of improving the brand awareness of tea and increasing the added value of products. The above is the role of gift packaging.

Design points for gift packaging

When designing gift packaging, the color skills should be paid attention to from the following points: First, the relationship between color and packaging; second, the contrast between color and color itself. These two points are the key to the use of color.

Correspondence between color and packaging

So, what should be the relationship between color and packaging? It is mainly through the external packaging colors that can reveal or reflect the internal packaging items. When people see gift packaging, they can basically perceive or associate what the inner packaging is. We can walk into the store to look at the goods and congratulations, and many products do not reflect this kind of caring relationship. So that consumers can not think from the outside to the inside of what the packaged items are. Of course, it will not play a positive role in promoting product sales. The color of normal gift packaging should grasp the same characteristics to varying degrees.

Going forward from the industry, the normal colors of food packaging are light yellow and pink to express, which gives people a sense of warmth and intimacy. Of course, green tea is used a lot, beverages use green and blue colors, wine and cakes use bright red color, children's food uses a lot of rose color, and daily cosmetics use normal colors. The main colors are mostly rose, pink white, light green, light blue, dark brown, and most of the clothing, shoes and hats are dark green, dark blue, brown or gray.

In terms of performance characteristics, as far as food is concerned, cakes and snacks are mostly made of gold and light colors to give the impression of fragrance; beverages such as tea and beer are mostly red or green, symbolizing the richness and aroma of tea; tomato juice , Apple juice is mostly red, which indicates the natural properties of the item. Although some packages do not look like the colors mentioned above from the main color of the product with similar attributes, but if you look closely, if the design of the package is written by your own hand, then in the picture of its gift packaging There must be the symbolic color block, color point, color line or concentrated content highlighted by that color. This should be everyone's favorite. The above are the design points for gift packaging.

High quality gift packaging manufacturers

From the above introduction, we can understand the role of gift packaging and design points for gift packaging. If you want to buy gift packaging, we recommend a high quality gift packaging manufacturer. If you are interested, please contact HC Packaging.